T20 Big Bash League - KFC


Commercial Partners



The Big Bash League has reached agreement in principle for its first major sponsor with long-time cricket supporter KFC backing the new league and Australian T20 in a three-year naming rights deal.

Australia’s new eight-team domestic T20 competition will be known as the KFC T20 Big Bash League. Cricket and KFC are both a big part of the Australian summer passions and as the major sponsor of the new Big Bash League, KFC is able to help give Australian fans more of the cricket they love.

For further information about KFC visit www.kfc.com.au



Toyota Australia has strengthened its commitment to local sport by becoming the official automotive partner of Australian cricket for at least five years.
The deal involves Toyota supporting Cricket Australia, the Australian Cricket team, State Associations and the KFC T20 Big Bash League.

Toyota will contribute to the future of Australian cricket by supplying more than 100 vehicles – the majority of which will be locally built Camry Hybrid sedans.

For more information visit toyota.com.au

Broadcast Partners

Channel 10

Network Ten

Network Ten is thrilled to be the exclusive broadcast partner of the KFC T20 Big Bash League.

Network Ten’s live coverage will boast all of the excitement and action of all 35 matches and will include expert commentary by cricket legends Ricky Ponting and Adam Gilchrist.

ABC Radio

ABC Grandstand

ABC Grandstand, broadcast nationally on ABC Local Radio, is Cricket Australia’s exclusive radio and audio online broadcaster for the KFC Big Bash League.

ABC Grandstand is synonymous with radio and audio online sports coverage, bringing Australians extensive coverage of the KFC T20 Big Bash League.

For details of online streaming, live scoreboards, podcasts, reports, news and on-demand listening go to www.abc.net.au/grandstand.

Australian residents can tune in online to the live ball-by-ball coverage on ABC Grandstand at the following link: www.abc.net.au/grandstand/cricket

ESPN Star Sports

ESPN Star Sports

ESPN Star Sports is Cricket Australia’s exclusive broadcast partner in the Pan–Asian region, broadcasting the KFC T20 Big Bash League to up to 40 countries across the region. ESPN Star Sports is a joint venture between Walt Disney (ESPN, Inc.) and News Corporation Limited (STAR).

ESPN Star Sports aims to reach consumers at any time, any place and through all new media platforms, including internet and mobile, and showcases an unparalleled variety of premier live sports from around the globe 24 hours a day to a cumulative reach of more than 310 million viewers in Asia.

For further information about ESS visit www.espnstar.com.

Apparel Parnters



Australian sports brand KooGa is proud to announce a recent partnership with Cricket Australia which will see the apparel company become the Official Kit Supplier for the KFC T20 Big Bash League and Domestic Cricket competitions.

Incorporating the latest in fabric technology and design, KooGa has worked with Cricket Australia to unveil the new high-performance training and playing kits for Australia’s 8 new KFC T20 Big Bash League Teams.

For further information about KooGa please visit www.kooga.com.au.

New Era

New Era

New Era Cap is proud to be the official On-field cap supplier for the KFC T20 Big Bash League, as well as supplying a great range of supporter caps.

With a history of making headwear dating back to 1920, New Era encourages people to ‘FLY YOUR OWN FLAG’ - to truly express their personal style and individuality through its products. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe.

For further information about New Era Cap visit www.neweracap.com