T20 Big Bash League - KFC


Commercial Partners



The Big Bash League has reached agreement in principle for its first major sponsor with long-time cricket supporter KFC backing the new league and Australian T20 in a three-year naming rights deal.

Australia’s new eight-team domestic T20 competition will be known as the KFC T20 Big Bash League. Cricket and KFC are both a big part of the Australian summer passions and as the major sponsor of the new Big Bash League, KFC is able to help give Australian fans more of the cricket they love.

For further information about KFC visit www.kfc.com.au



Toyota Australia has strengthened its commitment to local sport by becoming the official automotive partner of Australian cricket for at least five years. The deal involves Toyota supporting Cricket Australia, the Australian Cricket team, State Associations and the KFC T20 Big Bash League.

For more information visit toyota.com.au

Broadcast Partners


Network Ten

Network Ten is thrilled to be the exclusive broadcast partner of the KFC T20 Big Bash League.

The KFC T20 Big Bash League will return for a fourth action packed season in 2014-15 bringing with it excitement, colour, entertainment and plenty of fun for everyone, live and exclusive on TEN and ONE.

The best expert commentary team in the business is also back for 2014-15 season, led by Adam Gilchrist AM and Ricky Ponting AO, along with Mark Waugh AM, Damien Fleming and Sir Viv Richards.


Fairfax Radio

Fairfax Radio will be making their debut along with Network Ten this summer.

Listen around Australia on your radio, mobile, tablet and PC.

Catch all the action here http://www.fairfaxradionews.com.au/

ESPN Star Sports

ESPN Star Sports

ESPN Star Sports is Cricket Australia’s exclusive broadcast partner in the Pan–Asian region, broadcasting the KFC T20 Big Bash League to up to 40 countries across the region. ESPN Star Sports is a joint venture between Walt Disney (ESPN, Inc.) and News Corporation Limited (STAR).

ESPN Star Sports aims to reach consumers at any time, any place and through all new media platforms, including internet and mobile, and showcases an unparalleled variety of premier live sports from around the globe 24 hours a day to a cumulative reach of more than 310 million viewers in Asia.

For further information about ESS visit www.espnstar.com.

Onfield Kit Partners



Majestic Athletic is the global sports apparel leader with both athletes and fans.  

Majestic performance apparel is worn on-field in the Big Bash League, Major League Baseball and by the Rakuten Golden Eagles.   Supporters are Always Game in Majestic Fanwear.   As experts in  fashionable fanwear, Majestic is an apparel trendsetter with the National Football League (NFL), National Basketball Association (NBA), National Hockey League (NHL) and major U.S. colleges.  For more information on Majestic Athletic visit: www.majesticathletic.com.

New Era

New Era

New Era Cap is proud to be the official On-field cap supplier for the KFC T20 Big Bash League, as well as supplying a great range of supporter caps.

With a history of making h‚Äčeadwear dating back to 1920, New Era encourages people to ‘FLY YOUR OWN FLAG’ - to truly express their personal style and individuality through its products. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe.

For further information about New Era Cap visit www.neweracap.com